reesesWeb

Things I Should Not Say

I heard the phrase "Secret Sauce" twelve times at dinner tonight, and it wasn't at McDonald's. I've been facilitating a vendor selection process from a technical perspective for some clients, and "What's your secret sauce," is their way of asking,"What makes you better than your competitors?"

"Secret Sauce" is the "in terms of" for these people -- they say it when they can't think of their own words, and figure, hey, this was clever when I heard it the first time, so it's clever now, right? Believe me, it's really clever when you say something like,"So, what's the secret sauce that makes you special, you know, the secret sauce?" If a metaphor is good, you shouldn't feel the need to explain it.